The Power of a Brandable Domain Name

We recently sold the brandable domain name Shaka.com.au, and it occurred to me that it might be helpful to describe what a “brandable” is.

It is basically the opposite of a descriptive domain name.

Instead of telling people exactly what your business does, it uses either dictionary or made up words to create your own “brand”.

One brandable that we sold some years ago comes to mind. Honcho com au is now a huge Australian success story.

Uniqueness: Ideally, it’s a name you’ve invented or one that uses existing words in a fresh way. This makes it stand out from the crowd and easier to remember.
Memorable: It should be catchy and stick in people’s minds.
Not overly descriptive: While it can hint at what you do, it shouldn’t explicitly spell it out.
Brand potential: The name should have the potential to grow and adapt alongside your brand.

Made-up words: Google, Bing, Yahoo.
Wordplay or amalgams on existing words: Flickr, Tumblr, Pinterest, Instagram.
Evocative names: Apple, Slack, Amazon, Kayak.

If your budget doesn’t allow you to purchase an EMD (exact match domain name of your products or services), then a memorable brandable domain could be just perfect.
It can sometimes be easier to get social media “handles” for brandables.
Potentially much easier to Trademark.

And many more …

Off the top of my head, here are the two main ones.

We’ve got hundreds of brandable domains to choose from.

Check out our aftermarket platform, and use the search bar to explore.

We also make purchasing easy – everything is priced; and we will also consider fair and reasonable offers.

If cash-flow is an issue, we can offer payment plans (subject to approval).

We’ve been a leading authority on Australian domain names for years, and we share our knowledge, expertise and opinions across multiple platforms.

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