As a cricket tragic, I recently watched the World Test Championship Final between Australia and India.
The action was on a commercial channel, so TV ads were part and parcel of the experience.
One such ad was for bladder control and incontinence. The company behind the product must have had a large budget because their ads kept playing over and over.
So being a “domainer”, my first thought was that the exact match domain bladdercontrol.com.au must have been taken, so let me check if the .au was registered. It was. Bugger!
Then, on a whim, I checked the com.au to see if it was the same company.
Guess what! BladderControl.com.au was NOT registered. I could not believe it – they only had the .au.
So of course, I grabbed my phone and hand-registered it at Synergy Wholesale!
Moral to the story
Never assume that a domain name may be taken.
Opportunities are everywhere – you just have to be aware, and then take action.
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