General
Sales “Pivot” Towards .au Domain Names
Jul
At Profit.com.au, we understand the importance of a strong online presence.
A key element of that presence is your domain name – it’s your virtual storefront sign, the first impression you make on potential customers.
Ideally, you want a domain name that’s memorable, relevant to your brand, and easy to type.
As we’ve often written on Profit, the coveted “com.au” domain extension is often the first choice for Australian businesses.
However, if you can’t get a com.au domain name for whatever reason (price or already in use), then the next best option is the shorter .au domain.
Such was the case with one of our latest retail sales – Pivot.au. The com.au is registered to a major corporation (though not currently in use).
So our client did the next best thing. Pivot.au is a fantastic alternative, and it was available at a price that met their budget. This shorter, punchier option still delivers a clear and memorable web address, perfect for establishing their brand in the Australian market.
If the com.au was available, they would have been looking at an asking price in the mid to high 5 figure range.
Don’t despair!
If the com.au domain name that you want for your brand or business isn’t available, then the .au extension offers a powerful and effective alternative.
Our Profit marketplace offers a huge range of both com.au and .au domains, so if you’re possibly in the market, please check us out.
Almost every domain name is priced for your convenience. That said, we do encourage offers if you feel so inclined! We try and make the process easy for you.
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