General
Contra Deals: A Win-Win Approach
Aug
In today’s economy, not everyone has the immediate resources to fund an aftermarket domain name purchase.
At Profit, our role is to try and make life as easy as possible for our prospective purchasers. Which is why we offer a variety of options such as payment plans, and the very popular “try before you buy” opportunity.
There is another option that we have used in the past, and that is the “contra deal”.
What is a “contra deal”?
It’s when you strike a deal and receive payment in goods or services offered by the buyer.
Or you could get a combination of cash and goods / services.
This method is brilliant for getting the most out of a domain name and sealing a deal – especially when the buyer can’t or won’t meet your asking price (or come close to it).
I still remember my first contra deal very fondly.
It was around 10 years ago, and the domain I sold was a cracking one in the hotel booking sector – two words with high search volume. The buyer was a boutique hotel chain with properties in most major cities.
We agreed on a deal that amounted to a low 5-figure sale – a decent cash sum plus a sizeable credit for hotel stays (based on the best online rate at booking time). Tip: never agree to this based on the “rack rate”!
I handed over the domain straight away, and the contra was fulfilled over 10 months (without any issues). They were lovely people to work with.
Think outside the box!
Next time you’re haggling over a domain sale, remember this story. It might help you clinch a deal you’d otherwise miss out on.
Most business owners could likely offer some form of “contra”. And I reckon they’d be up for it too!
Solicitors, accountants, beauty parlours, hairdressers, massage therapists, mechanics, web designers, hosting firms, social media gurus – the list goes on and on.
As always, wishing you the best in your online endeavours!
Care to comment?
We welcome comments, questions and suggestions via our LinkedIn article.
